Shanghai Stadium, Festival of Sport

In FOS 2012 we used industrial IBC plastic containers inserted on its stainless steel cages. Again a strong and environmental friendly solution. Those containers were stacked and had inserted lighting inside them, providing a cool light tower effect that reinforce the brand color statement for the event.

The indoor stadium got mask with some fabric vertical louvers, which created the illusion of a continuous colorful wall that masked the existing different tenants while non disturbing their access.

Overall an exercise of masking and branding a huge space with the minimum environmental impact.

completed 2012