Shanghai Stadium, Festival of Sport

FOS is a four day free festival aimed at increasing participation in sports in China giving the attendees an opportunity to play a variety of sports and see world-class athletes in action. Featured sports include basketball, football, running, action sports, American football, ping pong, tennis and Nike+ interactive.

The design challenge was to “own” and structure a desolated, huge area splattered with local stores, restaurants and other brands signs all around and transform it into a strong Nike sport experience.

In the other hand we had a limited budget and an environmental worry around wastage after the event. This gave us the motivation on finding a system that could both give a strong and cool look to structure the event whether fitting Nike’s “better world” requirements.

In FOS 2011 we used recycled 5 feet shipping container, that stacked one on top of each other created towers that acted as “athlete totems”. Those towers framed the interactive cages giving the event a strong Nike DNA. All the containers were reused after the event.

completed summer 2011