THREE ON THE BUND RETAIL BOUTIQUE, HANGZHOU

HANGZHOU, CHINA

THREE ON THE BUND RETAIL BOUTIQUE

HANGZHOU, CHINA

INTRODUCTION

Developed as an extension of their brand image and direction created in Shanghai, the first floor open plan area contains islands of various objects of different scales, delineated by area rugs, with the buds playing their part in attracting curious gazesthrough the glazed building base.

The second floor is more intimate, with a series of boxes arranged like a puzzle- with a different spatial and brand experience upon each turn of the corner. The boxes are cut, carved, slit to create a variety of display options and changing room options. The overall experience is one ofextreme robust, masculine solidity, in stark contrast to the light, transparent, and feminine ground floor.

completed autumn 2005

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