PS7 is a departure from the generic Nike Store, both in the Pinnacle Products that it sells and the brand experience that celebrates them. Set within the energy of Pak Sha Road in Causeway Bay, PS7 provides an exclusive retail environment for the discerning customer looking for the premium Nike products not easily found in the market.

Taking the athlete’s locker room as inspiration, these transformable ‘walls’ of white perforated lockers both define the overall retail space, but through their various permutations, ie, open/ closed, lit/ not lit, product display/ hero display, ready to wear/ customization, provide a multiplicity of environments to experience the very best of the Nike brand.

Planned as two separate zones, the elevated entrance platform acts as a stage for Seasonal or Product Initiatives, while the heart of this tiny store, provides an intimate, albeit with playful sport metaphors, a backdrop for the Pinnacle Product presentation.

completed spring 2012